Blog Detail

What is Packing and Why Is It Important?

Today, let’s talk about how important packaging design is for sales. There are times when the packaging of a product catches our attention so much that we end up buying it unexpectedly. I think many of us have experienced that before. According to research, 70% of people's decisions on whether to buy or not are based on visual impression. That’s why the packaging design of a product is extremely important. Let’s look at which areas it really matters:

☞ First Impression
Before customers even touch or use the product, what they see first is the packaging design. The color, font style, shape, and material of the packaging.. they all speak to the customer. Taking all that in, customers often make their decision within just 7 seconds. So within that short time, it has to catch their attention. If you’ve watched unboxing vlogs, you’ve probably noticed that people talk about the packaging first.

☞ Product Design & Brand Identity
Your product’s packaging design is also your brand identity. Is your brand minimalist, modern, luxury, or eco-friendly? Whatever it may be, the packaging design will reflect it. So it’s important to choose a design that both fits your brand identity and helps it stand out in the market.

☞ Product Information on the Packaging
Just think about when you're out shopping. When you come across a product you’re unfamiliar with, you instinctively look at the information on the packaging. That’s why it's important to present key information such as ingredients, usage, and benefits clearly and concisely in a well-designed layout. This helps build the customer’s trust in your product.

☞ Packaging Design & Emotion
A product’s packaging design can also trigger emotions in the buyer. For example, a 90s kid might see a packaging design that looks like something they used during their childhood and instantly feel nostalgic. That’s why some products use vintage-style packaging, which you might have noticed too.

☞ Packaging Quality
Your product’s packaging shouldn’t look cheap. As mentioned earlier, since the customer often makes their decision in just 7 seconds, if the packaging looks low-quality, no matter how good the product inside is, they might not see its full value. On the flip side , even a product of average quality can feel high-end when it’s wrapped in a thoughtful, premium-looking packaging design.

☞ Bonus Tip: Sustainability ♻️
Nowadays, with the rise of “go green” awareness, using eco-friendly, recyclable, or reusable materials in your product’s packaging can earn more marks from the buyer. 💯 So to sum it up, In a market flooded with so many products, your packaging design plays a major role in helping your brand claim a place. So investing a bit of time and budget into your packaging is definitely worth it.

Feel free to check out my work profile here. You can contact me for work or inquiries: ☟︎☟︎☟︎

www.khsportfolio.com